Mar 28, 2024  
2006-2007 Graduate and Professional Studies 
    
2006-2007 Graduate and Professional Studies [ARCHIVED CATALOG]

BUA 535 - Managerial Economics

(Cr: 3)
This course examines the principles of microeconomics by focusing on how to manage effectively in the context of customers, suppliers, competitors, and the regulatory environment. This course examines the microeconomic theories of marginal analysis and competitive analysis. Further, the course develops the principles of cost, strategy, and organizational analysis. Microeconomics will be used to demonstrate how managers evaluate both the internal structure and incentives within a firm, as well as the competitive forces external to the firm.