Apr 23, 2024  
2006-2007 Undergraduate Academic Catalog 
    
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2006-2007 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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CMM 103 - Advertising Fundamentals

Basic principles and practices of advertising and their relation to the economy, society, and media. Focus on effective marketing strategies, research, ethical responsibilities, agency role, and media planning.

   (Cr: 3)


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