ENTP 526 - Entrepreneurial Marketing

Marketing has taken on a different texture in today’s business world. Marketing now includes such activities as social media, blogging, tweeting, guerilla marketing, viral marketing, buzz marketing in addition to the more traditional forms of marketing. These new forms of marketing are a blessing and curse because it requires the savvy entrepreneur to manage marketing activity in a completely different manner. Additionally, this course will focus on entrepreneurial marketing and how marketing efforts can influence or create new markets to meet consumer demand.

(Cr: 3