Oct 15, 2021  
2021-2022 Endicott College Academic Catalog 
  
2021-2022 Endicott College Academic Catalog

BUS 200 - Marketing


FA/SP
An introductory overview of marketing in the 21st century. Techniques for the application of key marketing frameworks and tools for analyzing customers, competition, and marketing strengths and weaknesses are examined. Emphasis is placed on methods for the selection of target markets. Strategies that integrate product, price, promotion, and place to meet the needs of a target market are studied.

Prerequisites & Notes
Sophomore class status or permission of instructor

(Cr: 3)