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Dec 22, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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ESM 205 - E-Sport Management Marketing and Fan Engagement
FA/SP
In this course, students explore the uses of E-Sport as a promotional vehicle. Students apply fundamental sport marketing concepts to the E-Sport industry to fully promote/market E-Sport games, E-Sport leagues, E-Sport teams, and E-Sport athletes over the course of the semester. The class also provides an in-depth analysis of E-Sport as a product, E-Sport consumer markets, and E-Sport product markets.
Prerequisites & Notes
ESM 101.
(Cr: 3)
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