ESM 305 - E-Sport Management Revenue Generation and Development

The course weaves financial and economic concepts drawn from theories of advanced sport management into an examination of the rise of E-Sport viewership and revenue generation. Students study the impact of the global audience reached by E-Sport games/teams/leagues coupled with the increases in prize pool money and diverse revenue streams across this sport management setting. Advanced topics include E-Sport revenue development proposals, external investment options, organizational budgets, financial strategies, and sport economics.

Prerequisites & Notes
ESM 101, ESM 200, and ESM 205.

(Cr: 3)