Jul 19, 2024  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

HTM 380 - Management of Corporate Events

An exploration into the profession of meeting management, this course emphasizes functional responsibilities such as contract negotiation, site selection, program planning and design, and conference marketing. Students apply the concepts of adult education to the dynamics of the meeting market. The theory of group hotel/conference sales is highlighted.

Prerequisites & Notes
HTM 255.

(Cr: 3)