BUS 215 - Marketing Analytics

Web analytics is the measurement, collection, analysis and reporting of Internet data for marketing decision-making. This course explores the current use of a variety of analytical tools to understand and optimize Web usage. Students are introduced to relevant web analytic tools and use, read, understand, and apply them in tracking market patterns.

Prerequisites & Notes
Prerequisites: BUS 120 or CMM 103 or permission of instructor.

(Cr: 3)