Aug 04, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 307 - Market Research


This course discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. It covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings.

(Cr: 3)