May 08, 2021  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 403 - Integrated Marketing Communications


Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs are included.

Prerequisites & Notes
BUS 200 or permission of instructor.

(Cr: 3)