Mar 29, 2024  
2016-2017 Van Loan Catalog 
    
2016-2017 Van Loan Catalog [ARCHIVED CATALOG]

MKTG 525 - Advanced Data Analytics and Visualization


This course examines the key principles of data analytics and it’s support in the strategic decision making process. The course will focus on the knowledge and appropriate use of basic descriptive and inferential statistical procedures for management application in order to build a foundation of analytical and quantitative skills. Furthermore, the course will also cover the future of data analytics supporting organizational decision making processes.

Credits: 3