MAA 530G - Advanced Topics In Global Sport Management

Learn how the business of sport is growing internationally and opening up new opportunities for athletic administrators. This course provides a rigorous introduction to the historical development of and contemporary issues in sport beyond North America. Several key areas are explored including the scale, scope and organization of global sport, globalization, internationalization, cultural aspects, international marketing, financial/political economic risk, human rights, ethical dimensions, role of media, technology/products, professional sport leagues and governance. As the commercialization and globalization of sport has grown, so has the power and political influence of its governing bodies. Emphasis will be given to the mode of governance of the major international governing bodies such as the IOC, UN, FIFA.

Credits: 3