Sep 17, 2019  
2010-2011 School of Graduate and Professional Studies Catalog 
    
2010-2011 School of Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

CMM 103 - Advertising Fundamentals

(Cr: 3)
Basic principles and practices of advertising and their relation to the economy, society, and media. Focus on effective marketing strategies, research, ethical responsibilities, agency role, and media planning.