Apr 25, 2024  
2010-2011 School of Graduate and Professional Studies Catalog 
    
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2010-2011 School of Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

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CMM 103 - Advertising Fundamentals

(Cr: 3)
Basic principles and practices of advertising and their relation to the economy, society, and media. Focus on effective marketing strategies, research, ethical responsibilities, agency role, and media planning.


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