Oct 23, 2019  
2009-2010 School of Graduate and Professional Studies Catalog with Addendum 
    
2009-2010 School of Graduate and Professional Studies Catalog with Addendum [ARCHIVED CATALOG]

CMM 203 - Public Relations

(Cr: 3)
Overview of basic principles, concepts, and relationship of theory to practice. Special emphasis on role in society, public opinion, effective strategies and tactics, process, identification of publics, publicity techniques, and effective use of media.