Oct 23, 2019  
2009-2010 School of Graduate and Professional Studies Catalog with Addendum 
    
2009-2010 School of Graduate and Professional Studies Catalog with Addendum [ARCHIVED CATALOG]

BUA 541 - Marketing Management

(Cr: 3)
This course is designed to provide an overview of marketing principles in the 21st century. Analysis of techniques for the application of key marketing frameworks and examination of tools for analyzing customers and competition in relation to strengths and weaknesses are conducted. Strategies for the integration of product, price, promotion, and placement are also discussed.