Sep 20, 2019  
2010-2011 Undergraduate Catalog 
    
2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

HTA 213 - International Hospitality Marketing


An in-depth examination of the critical aspects of global marketing within the hospitality industry. Emphasis is placed on the non-traditional aspects of marketing the service-based hospitality product, product differentiation, market segmentation, target marketing, and the unique marketing mix in the international hospitality industry.

(Cr: 3)