Oct 24, 2020  
2009-2010 Undergraduate Catalog 
    
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 360 - Retailing Management


Examines the professional management of various types of retail institutions from the perspective of a professional manager and from that of an entrepreneur. Includes a topical analysis of the retail mix: organization and personnel policies, merchandise selection and pricing issues, display and store layout, promotional policy and services retailing. Emphasis is on comprehensive planning, control and integration of high performance retail strategy.

Prerequisites & Notes
BUS 200 or permission of instructor.

(Cr: 3)