| |
Apr 10, 2025
|
|
|
|
|
2008-2009 Undergraduate Catalog [ARCHIVED CATALOG]
|
CMM 103 - Advertising Fundamentals
Basic principles and practices of advertising and their relation to the economy, society, and media. Focus on effective marketing strategies, research, ethical responsibilities, agency role, and media planning.
(Cr: 3)
|
|