Jan 20, 2020  
2008-2009 Undergraduate Catalog 
    
2008-2009 Undergraduate Catalog [ARCHIVED CATALOG]

CMM 403 - Integrated Marketing Communications


Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs.

Prerequisites & Notes
BUS 200 or permission of instructor.

Crosslisted with BUS 403.

(Cr: 3)