Marketing Major (Bachelor of Science)

Marketing affects nearly everything in business - from product development and sales trends, to brand equity and business strategies. The marketing major gives students an opportunity to learn how to build the next big brand, utilize creative skills and solve real-world problems for consumers. Students will explore the constantly changing trends in marketing such as social media, digital analytics and international sales. A variety of career interests can be found through a combination of courses and closely coordinated semester-long internship and thesis projects.

Curriculum Requirements - Total Credits Required: 125-126

First Year - Credits: 32

ACC 175 - Financial Accounting (Cr: 3)
BUS 110 - Business Computers I (Cr: 3)
or elective
BUS 120 - Business Fundamentals I (Cr: 3)
BUS 121 - Business Fundamentals II (Cr: 3)
BUS 122 - Business Problem Solving (Cr: 3)
or Elective
ECN 201 - Macroeconomics (Cr: 3)
Satisfies the Global Issues General Education Requirement
ECN 202 - Microeconomics (Cr: 3)
ENG 111 - Critical Reading and Writing I (Cr: 3)
Satisfies the Writing Designated Core Requirement
ENG 112 - Critical Reading and Writing II (Cr: 3)
Satisfies the Writing Designated Core Requirement
INT 100 - Internship I (Cr: 2)
MTH 126 - Applied Statistics (Cr: 3)
Satisfies Quantitative Reasoning General Education Requirement

Sophomore - Credits: 32

Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
Individual and Society General Education Requirement (Cr: 3)
Literary Perspectives General Education Requirement (Cr: 3)
General Education Elective (Cr: 3)

ACC 185 - Managerial Accounting (Cr: 3)
BUS 200 - Marketing (Cr: 3)
BUS 210 - Finance (Cr: 3)
BUS 249 - Introduction to Business Analytics (Cr: 3)
BUS 270 - Communicating in Business (Cr: 3)
BUS 330 - Consumer Behavior (Cr: 3)
INT 200 - Internship II (Cr: 2)

Junior - Credits: 31-32

Science and Technology General Education Requirement (Cr. 3)
Values and Ethical Reasoning General Education Requirement (Cr: 3)
World Cultures General Education Requirement (Cr. 3)
Marketing Electives (Cr: 9)

BUS 307 - Market Research (Cr: 3)
BUS 320 - Organizational Behavior (Cr: 3)
BUS 370 - Business Analysis and Research (Cr: 3)
Satisfies Writing Designated Requirement
BUS 379 - Semester Internship Strategies (Cr: 1)
BUS 415 - Business Negotiation (Cr: 3)

Senior - Credits: 30

Marketing Elective (Cr: 3)
General Education Electives (Cr: 6)

BUS 403 - Integrated Marketing Communications (Cr: 3)
BUS 480 - Semester Internship (Cr: 12)
BUS 489 - Senior Research (Cr: 3)
BUS 490 - Senior Thesis (Cr: 3)
Or
BUS 491 - Senior Capstone (Cr: 3)

Marketing Electives

Choose four from the following:

*1 Credit course. Must take 3 credits to fulfill requirements for one elective.

BUS 206 - Introduction to Creative Tools for Marketing (Cr: 1)
BUS 207 - Advanced Data Collection Tools for Marketing (Cr: 1)
BUS 215 - Marketing Analytics (Cr: 3)
BUS 223 - Fashion and Retail Merchandising (Cr: 3)
BUS 224 - Principles of Buying (Cr: 3)
BUS 300 - Entrepreneurship (Cr: 3)
BUS 302 - Legal Environment for Business Including the UCC (Cr: 3)
BUS 303 - International Business (Cr: 3)
BUS 309 - Project Management (Cr: 3)
BUS 328 - Sales Management (Cr: 3)
BUS 333 - Design Thinking (Cr: 3)
BUS 334 - Digital Marketing (Cr: 3)
BUS 350 - Global Marketing Management (Cr: 3)
BUS 360 - Retail Management (Cr: 3)
BUS 415 - Business Negotiation (Cr: 3)
BUS 444 - Contemporary Topics in Marketing (Cr: 3)
BUS 460 - Brand Management (Cr: 3)
BUS 475 - Business Strategy and Policy (Cr: 3)
MCA 103 - Advertising Fundamentals (Cr: 3)
CMM 115 - Social Media: Theory and Practice (Cr: 3)
MCA 203 - Public Relations (Cr: 3)
GD 105 - Introduction to Computer Graphics (Cr: 3)

Learning Outcomes

Upon completion of the marketing program, students will:

Demonstrate the analytical and problem-solving skills needed to solve complex challenges in marketing.
Calculate and interpret quantitative data effectively.
Evaluate evidence systematically in developing solutions to marketing problems.
Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
Communicate effectively in oral and written form within the conventions of the marketing discipline.
Apply a range of ‘best practices’ in a professional marketing environment.