Mar 28, 2024  
2022-2023 Endicott College Academic Catalog 
    
2022-2023 Endicott College Academic Catalog [ARCHIVED CATALOG]

Marketing Major (Bachelor of Science)


Marketing affects nearly everything in business - from product development and sales trends, to brand equity and business strategies. The marketing major gives students an opportunity to learn how to build the next big brand, utilize creative skills and solve real-world problems for consumers.  Students will explore the constantly changing trends in marketing such as social media, digital analytics and international sales. A variety of  career interests can be found through a combination of courses and closely coordinated semester-long internship and thesis projects.

Curriculum Requirements - Total Credits Required: 125-126


First Year - Credits: 32


Sophomore - Credits: 32


  • Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
  • Individual and Society General Education Requirement  (Cr: 3)
  • Literary Perspectives General Education Requirement  (Cr: 3)
  • General Education Elective  (Cr: 3)

Junior - Credits: 31-32


  • Science and Technology General Education Requirement (Cr. 3)
  • Values and Ethical Reasoning General Education Requirement  (Cr: 3)
  • World Cultures General Education Requirement (Cr. 3)
  • Marketing Electives  (Cr: 9)

Senior - Credits: 30


  • Marketing Elective  (Cr: 3)
  • General Education Electives  (Cr: 6)

Learning Outcomes


Upon completion of the marketing program, students will:

  • Demonstrate the analytical and problem-solving skills needed to solve complex challenges in marketing.
  • Calculate and interpret quantitative data effectively.
  • Evaluate evidence systematically in developing solutions to marketing problems.
  • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
  • Communicate effectively in oral and written form within the conventions of the marketing discipline.
  • Apply a range of ‘best practices’ in a professional marketing environment.