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    Endicott College
   
 
  Sep 23, 2017
 
 
    
2017-2018 Undergraduate Catalog

Marketing Communication/Advertising Major (Bachelor of Science)


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Curriculum Requirements - Total Credits Required: 125


Freshman - Credits: 32


  • Global Issues General Education Requirement   (Cr: 3)
  • Individual and Society General Education Requirement   (Cr: 3)
  • Literary Perspectives General Education Requirement   (Cr: 3)
  • CMM Elective   (Cr: 3)
  • Elective  (Cr: 3)

Sophomore - Credits: 32


  • Aesthetic Awareness and Creative Expression General Education Requirement   (Cr: 3)
  • Quantitative Reasoning General Education Requirement   (Cr: 3)
  • Science and Technology General Education Requirement   (Cr: 3)
  • Values and Ethical Reasoning General Education Requirement   (Cr: 3)
  • Elective   (Cr: 3)

Junior - Credits: 31


  • World Cultures General Education Requirement   (Cr: 3)
  • General Electives   (Cr: 12)  (two must be above the 100 level)
  • Elective   (Cr: 3)

Learning Outcomes


Upon completion of the marketing communication/advertising program, students will:

  • Demonstrate an understanding of how marketing communication works and persuades.
  • Explain the ways in which marketing communication is central to our cultural language.
  • Plan, implement, and evaluate marketing communication programs.
  • Analyze ethical issues related to marketing communication.
  • Communicate effectively in written form within the conventions of the communication discipline.
  • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline. 
  • Demonstrate integrated learning skills by making connections between classroom learning and professional life in the marketing communication discipline.

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