Oct 20, 2018  
2006-2007 Undergraduate Academic Catalog 
    
2006-2007 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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CMM 103 - Advertising Fundamentals


Basic principles and practices of advertising and their relation to the economy, society, and media. Focus on effective marketing strategies, research, ethical responsibilities, agency role, and media planning.

   (Cr: 3)



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