Jul 22, 2018  
2006-2007 Undergraduate Academic Catalog 
    
2006-2007 Undergraduate Academic Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

CMM 203 - Public Relations


Overview of basic principles, concepts, and relationship of theory to practice. Special emphasis on role in society, public opinion, effective strategies and tactics, process, identification of publics, publicity techniques, and effective use of media.

   (Cr: 3)



[Add to Portfolio]