Oct 18, 2018  
2006-2007 Undergraduate Academic Catalog 
2006-2007 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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CMM 403 - Integrated Marketing Communications

Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs.

Prerequisites & Notes
Prerequisite: BUS 200 or permission of instructor.

Crosslisted with BUS 403.

   (Cr: 3)

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