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May 11, 2024
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2023-2024 Endicott College Academic Catalog
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BUS 334 - Digital Marketing
In this course, students will gain an understanding of the critical digital skills and techniques used by marketers today. Topics will include paid and organic search, paid and programmatic digital advertising, marketing automation, social media marketing, e-mail marketing and website optimization all underpinned by performance measurement analytics. The course will provide some practical, hands-on exposure to the latest Marketing Technology (MarTech) tools and vendors providing these capabilities.
Prerequisites & Notes
BUS200 or permission of instructor.
(Cr: 3)
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