Nov 12, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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SM 203 - Sport Promotion and Marketing


Students apply fundamental marketing concepts to the sport industry. Students explore the uses of sport as a promotional vehicle. The course provides an in-depth analysis of sport as a product, sport consumer markets, and sport product markets. Students prepare and organize marketing, promotional, and public relations campaigns.

Prerequisites & Notes
SM 102 or permission of instructor.

(Cr: 3)



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