Aug 15, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog
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BUS 307 - Market Research


This course discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. It covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings.

(Cr: 3)



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