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    Endicott College
   
 
  Sep 20, 2017
 
 
    
2017-2018 Undergraduate Catalog
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CMM 204 - Promotional Writing


Application of copywriting for print, broadcast and digital marketing communication. Includes integration of copy and graphics, media advantages and restrictions, amplification, proofing and style, and use of rhetorical devices in the planning and development of advertising campaigns to meet specific client objectives. Satisfies the Writing Designated core requirement.

(Cr: 3)



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