Apr 24, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog
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CMM 203 - Public Relations


Overview of basic principles, concepts, and relationship of theory to practice. Special emphasis on role in society, public opinion, effective strategies and tactics, process, identification of publics, publicity techniques, and effective use of media.

(Cr: 3)



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