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    Endicott College
   
 
  Jan 21, 2018
 
 
    
2017-2018 Undergraduate Catalog
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BUS 350 - Global Marketing Management


Focus is on the unique problems associated with managing marketing operations across national borders. Topics include: the impact of culture on the global marketing environment; how to identify global market opportunities for an existing enterprise or a new venture; how to apply industry analysis, assessment of risk, and new customer identification techniques in an international context; and how to develop and implement effective comprehensive marketing strategies on a global scale.

Prerequisites & Notes
BUS 200 or permission of instructor.

(Cr: 3)



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