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    Endicott College
   
 
  Jan 21, 2018
 
 
    
2017-2018 Undergraduate Catalog
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BUS 335 - Managing Innovation


The fundamental process underlying the emergence of new enabling or disruptive technology and its effects on existing business and society are examined. Both qualitative and quantitative methods for technology assessment are reviewed. An emphasis is placed on developing technology-forecasting research.

Prerequisites & Notes
Junior class status.

(Cr: 3)



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