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Apr 19, 2024
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]
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BUS 403 - Integrated Marketing Communications
Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs.
Prerequisites & Notes
BUS 200 or permission of instructor.
(Cr: 3)
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