SM 203 - Sport Promotion and Marketing

Students will apply fundamental marketing concepts to the sport industry. Students explore the uses of sport as a promotional vehicle. The course provides an in-depth analysis of sport as a product, sport consumer markets, and sport product markets. Students prepare and organize marketing, promotional, and public relations campaigns. (Spring)

Prerequisites & Notes
Prerequisite: SM 101 or permission of instructor.

   (Cr: 3)