Mar 28, 2024  
2009-2010 Undergraduate Catalog 
    
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

CMM 403 - Integrated Marketing Communications


Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs.

Prerequisites & Notes
BUS 200 or permission of instructor.

Crosslisted with BUS 403.

(Cr: 3)